Balik Pulau's local marketing bid!

Residents of Balik Pulau and everyone now have an opportunity to enhance their business and reach more customers in the less tapped consumer region of Penang's southwest district (approximately half in size of the Penang island, and a population well exceeding 50,000) with the upcoming launch of the first marketing platform on an integrated printed and online media, dubbed the InfoBiz, produced by Pusat Komputer Balik Pulau, in collaboration with the Rural Internet Centre (Pusat Internet Desa - PID) of Balik Pulau.

While PID, situated at the annex of the local post office building, has been serving thousands of its neighborhood residents for over six years now since 2003, its current supervisor, Siti Huraizah Abdul Rahman, continues to realize how the local community still very far behind in ICT adoption, particularly in Internet usage, estimated at well under 10% for the large parliamentary area covering Teluk Bahang, Pulau Betong (inclusive of the historic Kongsi Town) and Bayan Lepas (not including Bayan Lepas Industrial Area or Sungai Ara/Relau urban areas).

"In order to connect the community better, and faster, and immerse the residents with up-to-date business and social information, InfoBiz was incepted as an integrated media project combining the power of mass printed distribution, and online social media distribution", said Nasir Sobri who currently serves as Vice Chairman of Balik Pulau Social Entrepreneurs Club.

By advertising in the monthly issued InfoBiz, business owners can reach the largest optimum households in the rarely tapped market of Balik Pulau, and extend their marketing reach beyond Balik Pulau. This is due to collaboration with PID that has a large network of e-community throughout Penang, and its 42 centres around the country including Sabah and Sarawak with a total community of over 100,000.

Read the complete article at Balik Pulau Blog.